Sponsorship Proposal For The Juneteenth Motorsports Celebration 2027
About the Event
The Juneteenth Motorsports Celebration (JMC) is an HPDE track day held annually on or around Juneteenth (June 19). The event brings together automotive enthusiasts of all backgrounds to drive at a world-class road course while honoring the historical significance of the holiday.
Juneteenth commemorates June 19, 1865 when Union troops arrived in Galveston, Texas to announce that enslaved people were finally free, more than two years after the Emancipation Proclamation. The JMC ties this story of liberation to the freedom of the open road, and to the pioneering Black Americans who built automotive culture despite systemic exclusion.
The event is organized by Duck Racing LLC and is open to all: drivers, passengers, spectators, and fans of cars and motorsport culture.
Why Sponsor JMC?
Authentic Motorsports Fan Alignment
Juneteenth is a federal holiday and a growing cultural moment. The JMC isn't a brand retrofitting a holiday onto an existing event. It's a genuine expression of motorsport culture in a community that's been historically excluded(and allies!).
Reaching an Underserved Audience
Black Americans are significantly underrepresented in HPDE, track days, and grassroots motorsport. The JMC creates a pathway and it gives people a reason to try something they might not have thought was for them or inaccessible. Sponsors who invest here are investing in the next generation of the sport from the grassroots and up.
Grassroots Authenticity
With 12 cars and a tight community of Bay Area automotive enthusiasts, the JMC is not a corporate activation. A small, but truly engaged set of participants that share genuine enthusiasm, not just spectators.1
Proven Track Record
Duck Racing organized its first track day in 2026 and the inaugural JMC in July 2026. We have event experience, coaches, experienced drivers, a growing blog audience, and a network of contacts in the Northern California automotive and HPDE community.
Event at a Glance
Date: June 19, 2027 (Juneteenth)
Venue: Thunderhill Raceway Park — East Track (3-mile road course)
Location: Willows, CA (2 hr east of Bay Area)
Format: HPDE track day, 12 cars/drivers
Run Groups: Novice / Intermediate / Advanced (by experience)
Organizer: Duck Racing LLC
2026 Recap: Inaugural JMC held July 2026 at Thunderhill West was sold out, zero incidents, strong community response and interest in next year immediately after the event.
The Story
Richard Duck saw an opportunity to host a track day to celebrate Juneteenth through road racing and the love of motorsport, something that had never been done in the Bay Area before. He wanted to keep it simple: help more people get on track, in a comfortable setting where the experience isn't only about the driving. The new personal bests, the teaching and learning between runs, the friendships formed in the paddock and over lunch
He wanted the event to be open to all drivers, passengers, and fans of motorsport culture. The celebration is about reclaiming that space; joyfully, and with community.
Sponsorship Tiers
Track Title Sponsor - $3,000
- Full naming rights: "[Brand] Juneteenth Motorsports Celebration 2027"
- Primary logo placement on all event materials and digital assets
- Track-side banner/signage (provided by sponsor, installed by organizer)
- Logo on Duck Racing website with backlink
- Social media feature posts (Instagram, blog), minimum 4 posts
- Verbal acknowledgment at driver meeting
- Option to include branded item in driver gift bag
- Complimentary driver slot for brand representative (1 car/driver)
Supporting Sponsor - $1,000 – $2,999
- Logo on Duck Racing website with backlink
- Social media feature posts. minimum 2 posts
- Track-side banner/signage
- Complimentary driver slot for brand representative (1 car/driver)
Friends of JMC - Under $1,000
- Social media shoutout on event day
- Logo on Duck Racing website
- Our gratitude and a photo from the track
In-Kind Sponsorship
We also welcome in-kind support. If your brand cannot contribute cash, we encourage creative partnerships. Please let us know how you would like to help! This could be tires, catering, photography, video coverage, merchandise or more.
About Duck Racing LLC
Duck Racing is a Bay Area-based automotive community and event organizer run by Richard Duck. The brand documents track days, car meets, and motorsport experiences across Northern California and beyond. From the Ridge Motorsports Park to Monterey Car Week to Sonoma Raceway.
Duck Racing's content reaches a growing audience of automotive enthusiasts, HPDE participants, and car culture fans across the West Coast.
The JMC is a flagship annual event rooted in community, history, and the joy of driving.
Website: duck.racing | Contact: richard@ducktal.es or duckzero@gmail.com
Let's Talk
Interested in sponsoring JMC 2027? I'd love to tell you more about the event and explore how your brand can be part of it.
